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Rowan is a female-founded health and wellness company reimagining ear piercing. Re-thinking the traditional mall-based model, Rowan is revolutionizing the experience through a network of licensed nurses, providing ear piercing that is safe and celebratory through Target locations across the US, and at their Flagship NYC studio. Rowan celebrates the milestone of ear piercing, prioritizing the importance of hypoallergenic materials and designs that invoke a sense of joy.

Company News
  • EPR Network - February 15, 2022
    Rowan, in Partnership with Women on Boards (WOB) Project Expands Board of Directors

    Rowan, the innovative, female-founded startup powering the future of ear piercing, announces today the addition of Tracy Gardner, Ana Badell and Mike Bufano to its Board of Directors. Gardner and Badell’s placement was supported through the Company’s collaboration with Women On Boards (WOB) Project, a nonprofit with the mission of empowering female business leaders and improving diversity and inclusion at the Board of Directors level across consumer brands.

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  • The Lead - February 16, 2022
    Rowan to make The Lead's Foremost Top 50 List of high-growth D2C brands

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  • Bloomberg - October 27, 2021
    Ear-piercing company Rowan valued at $100 million in latest funding round

    Ear-piercing company Rowan Inc. is worth $100 million in a new funding round following a nationwide expansion over the past year with studios inside Target Corp. stores. The startup raised $20 million in Series B financing led by VMG Partners, with participation from Kevin Durant’s Thirty Five Ventures and Beechwood Capital.

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  • Today - October 27, 2021
    How 1 woman is reinventing the ear piercing experience

    Ear piercing services are often included in random businesses in malls. But Louisa Serene Schneider founded Rowan, an ear piercing company that provides nurses to perform piercings. She tells Shop All Day's Jill Martin more about why she started the business and how it got off the ground.

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  • Business Insider - September 28, 2021
    Louisa Schneider - Wall Street analyst turned CEO of ear-piercing startup

    Rowan CEO and founder Louisa Schneider is looking to dethrone Claire's and become the go-to destination for ear piercing. She started her career working for Morgan Stanley and JPMorgan as a trader and analyst and launched Rowan in 2019 after failing to find many ear-piercing options for her daughter.

    Before Rowan's launch, Schneider said she was amazed to learn in 2018 that Claire's was valued at $3.1 billion and accounted for 30% of the piercing market. The fashion jewelry industry — another component of Rowan's business where it sells earrings on its e-commerce site — is valued at more than $38 billion.

    In addition to its standalone piercing studios in New York City and Westport, Connecticut, the company's Target partnership has expanded to nearly 300 stores nationwide.

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  • Westport News - August 30, 2021
    Rowan opens second piercing studio in Westport, CT

    Even before its arrival in Westport, Rowan was already a thriving brand. The company has a brick-and-mortar store on New York’s Upper East Side, and offers piercing services in almost 200 Target stores nationwide. The brand also offers subscription boxes and home piercing services.

    The Rowan Ear Piercing Studio on has only been open for a few weeks, but seems to be a hit.

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  • Yahoo! Finance - December 30, 2020
    Target Now Has an Ear Piercing Service in Select Stores Across the Country

    When I was a little girl, getting my ears pierced was a big deal. I remember asking (OK, begging) my mom for years until she finally decided I was old enough to take care of my piercings on my own. The process didn't thrill Mom as the only place to go was a store in the mall with a teenage piercer who probably didn't really know what she was doing. Plus, with my mom's background as a nurse, she definitely did not think it was a sterile situation. (I ended up getting multiple infections, so, like usual, my mom was right.)

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  • Women in Retail - December 1, 2020
    Rowan's Founder on Elevating the Ear Piercing Experience With Safety and Celebration

    In this episode of Women in Retail Talks, Women in Retail Leadership Circle Senior Content Strategist Ashley Chiaradio interviews Louisa Serene Schneider, founder and CEO of Rowan, a unique ear piercing experience. Listen in as Schneider discusses how her nieces’ ear piercing experiences inspired her to start the business, how Rowan’s business model is marrying safety with celebration for a unique ear piercing experience, and why an earring subscription box is a perfect solution to the piercing aftercare process for customers.

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  • Reviewed - September 29, 2020
    This earring subscription box is the perfect gift for tweens

    I hear it all the time: parents wondering where to get their child’s ears pierced. Some are hesitant to take little kiddos into tattoo and piercing parlors, and although mall accessory stores like ’90s staple Claire’s are still around, a teen wielding a pressurized piercing gun isn’t always an appealing option.

    Enter Rowan, a fresh take on the ear piercing experience that combines a subscription box with at-home ear piercing service.

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  • JCK - March 9, 2020
    New Jewelry Brand Rowan Debuts with Proprietary Piercing Events

    Rowan, a new jewelry brand founded by Louisa Schneider and designed by established fine jeweler Paige Sargisson, has debuted with a business plan built to capitalize on the current craze for multiple ear piercings.

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