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iNNBEAUTY Project is a differentiated skincare brand founded by beauty veterans Alisa Metzger and Jen Shane focused on providing highly effective clean, vegan, cruelty-free and sustainable skincare solutions that are also affordable.  iNNBEAUTY can be found at Sephora, Sephora x Kohl’s and Credo. The brand has recently been recognized with “Best of” awards from Allure, Real Simple and Woman’s Health.

Company News
  • Forbes - June 05, 2023
    iNNBeauty Project Launches Their First Body Care Product

    It was perfect timing for INNBEAUTY Project to launch their very first body care product, Bright & Smooth AHA + BHA Body Serum, on innbeautyproject.com and exclusively at Sephora stores and sephora.com.

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  • Business Wire - December 13, 2022
    iNNBeauty Project Closes $12M Series B Funding Round

    iNNBeauty Project, an effective, clean, and accessible skincare brand for the next generation, announces today the closing of a Series B investment led by leading consumer investor Alliance Consumer Growth (“ACG”) with participation from existing investors Strand Equity and Beechwood Capital.

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  • Glamour - April 6, 2022
    InnBeauty Project Is Totally Worth the Hype

    When Alisa Metzger and Jen Shane launched InnBeauty Project right before COVID hit, they were setting out to change the clean skin-care space for the better. Fast-forward to 2022, and the brand’s colorful products are stocked at Sephora, beloved by mega influencers like Tinx, and carry TikTok’s viral stamp of approval.

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  • Vogue - December 1, 2021
    2021 Best Acne Treatments

    iNNBEAUTY's Pimple Paste voted a best acne treatment by Vogue editors

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  • WWD - October 12, 2021
    iNNBEAUTY receives minority investment from Strand Equity and Beechwood Capital

    Gen Z beauty brand InnBeauty Project has received a minority investment from Strand Equity and Beechwood Capital.

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  • Glossy - October 12, 2021
    ‘Democratized’ clean beauty attracts investors as Innbeauty Project receives funding round

    Gone are the days of clean beauty being confined to the luxury category. The investment firms behind premium clean skin-care labels Tatcha and Youth to the People are now setting their sights on affordable price points in the clean category with investment in Innbeauty Project.

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  • Yahoo! Life - August 9, 2021
    All the Brands Available at Sephora at Kohl’s

    The Sephora at Kohl’s partnership has made its debut.

    The two retailers have revealed their first shop-in-shop location at a Kohl’s location in Ramsey, N.J., on Aug. 6 after announcing their partnership in December. The partnership brings more than 125 prestige beauty brands to the mid-tier department store, with 70 more shop-in-shop locations set to open nationwide this month. By 2023, there will be 850 locations.

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  • Women's Health - April 19, 2021
    Introducing the Women’s Health 2021 Beauty Award Winners

    When the world feels constantly in flux and everything is a little…unnerving, to say the least, our beauty routines can come to the rescue. Whether it’s an a.m. wake-me-up with cold water and cleanser, or a p.m. at-home facial, these grounding self-care rituals and regimens have never been more essential. That’s why this year’s Beauty Awards felt different—more meaningful—for the WH staff. To land on the winners, we meticulously sifted through over 2,100 product submissions (all launched in the past year) and tested the best of the best. If you’re on the hunt for Peloton-proof eyeliner, shampoo that brings out the best in your curls, a mask that instantly nixes redness from stressed-out skin, and so much more, we’ve got you. Behold, the superstars that help create more joy.

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  • Real Simple - February 26, 2021
    Here Are the Winners of the Real Simple Smart Beauty Awards 2021

    Boy, have toners gotten a glow-up since those burning, 200-proof astringents of our adolescence. This alcohol-free liquid has six acids to dissolve blackheads, sugarcane and bilberry extract to brighten, and niacinamide to hydrate. The results rival those of a professional peel. Before bed, pat on a loaded cotton round, then follow with moisturizer. Our tester reported no scent, a subtle tingle, and reduced maskne in under a month.

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  • Allure - September 15, 2020
    Best of Beauty 2020

    Yes, this year has had its lows. But now it’s time to focus on some incredible highs. These are the 353 mascaras, serums, tools, and more that rose above the rest, after many (so many) months of Allure editor testing. They lifted our spirits, and our dulling blonde hair. They put a sparkle in our eyes, and on our eyelids. They made life a little easier, and a lot more fun. And they reminded us why we love what we do: Beauty products can connect us, ground us, and make us look amazing. We're here to lead you to the true standouts. Ready to go?

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