Portfolio Company

Urban Remedy

Urban Remedy
status: active

Urban Remedy is a health-forward, fresh, organic, prepared food and beverage brand offering low glycemic, anti-inflammatory food that truly nourishes every cell in the body. Products are made sustainably in small batches with locally-sourced ingredients that are plant-based, gluten-free, non-GMO, and dairy free. Each meal, wellness shot, smoothie, and snack is specially-designed and chosen based on its healing properties to fulfill the Company’s mantra, “Food is Healing”. Products are sold through branded kiosks (at Whole Foods Market and other Natural Grocery stores), company-owned retail stores and at UrbanRemedy.com.

Urban Remedy
Company News
  • FoodNavigator - July 28, 2021
    Urban Remedy closes $18M Series D to accelerate fresh innovation

    Fresh off of closing $18M Series D funding round, California-based Urban Remedy will use the funds to ramp up marketing, innovation, technology and new team hires to reach more consumers with its ultra-fresh, nutrient-dense meals, bars, and juices.

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  • Nosh - July 25, 2019
    Urban Remedy Enters the East Coast Via WFM Partnership

    Urban Remedy announced its launch into the New York metro area via a partnership with Whole Foods Market. Starting July 31 and rolling out over the next month, Urban Remedy will deploy its end-cap coolers into 18 Whole Foods locations that will sell a variety of its juices, snacks and ultra-fresh meals.

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  • CircleUp - August 10, 2018
    Announcing the CircleUp25 2018 Winners

    Urban Remedy is a plant-based organic food company that embodies the belief that Food is Healing. The company makes ready-to-eat, certified organic salads, bowls, wraps, snacks, desserts, juices, nut milks, and shakes delivered to your door.

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  • Project Nosh - July 26, 2018
    How Urban Remedy Plans to Escape the Kiosk — and California

    In the name of strategic growth, this month the brand launched two-packs of salad bowls into two Northern California Costco stores. While only a small retail addition, Coletta said it’s the next iteration of his “power SKU” plan, which looks at sales data across retail channels to select the SKUs with the greatest chance of sale before hitting their three day sell-by window.

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  • Vouge - July 11, 2018
    5 New Healthy Meal-Delivery Programs, Just in Time for Summer

    Kate Upton has long been a fan of Urban Remedy’s plant-centric meals, so it was only fitting that the bombshell, who launches her wellness platform, Strong 4 Me Fitness, next month, put her own stamp on the organic delivery service. (Past collaborators have included Cindy Crawford and Angela Lindvall.) The resulting three-day plan includes Upton favorites—vegan Caesar salad and mint cacao chip smoothies—alongside pre-, mid-, and post-workout shots. Bottoms up.

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