Portfolio Company

Urban Remedy

Urban Remedy

Urban Remedy is a health-forward, fresh, organic, prepared food and beverage brand offering low glycemic, anti-inflammatory food that truly nourishes every cell in the body. Products are made sustainably in small batches with locally-sourced ingredients that are plant-based, gluten-free, non-GMO, and dairy free. Each meal, wellness shot, smoothie, and snack is specially-designed and chosen based on its healing properties to fulfill the Company’s mantra, “Food is Healing”. Products are sold through branded kiosks (at Whole Foods Market and other Natural Grocery stores), company-owned retail stores and at UrbanRemedy.com.

Urban Remedy
Company News
  • Nosh - July 25, 2019
    Urban Remedy Enters the East Coast Via WFM Partnership

    Urban Remedy announced its launch into the New York metro area via a partnership with Whole Foods Market. Starting July 31 and rolling out over the next month, Urban Remedy will deploy its end-cap coolers into 18 Whole Foods locations that will sell a variety of its juices, snacks and ultra-fresh meals.

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  • CircleUp - August 10, 2018
    Announcing the CircleUp25 2018 Winners

    Urban Remedy is a plant-based organic food company that embodies the belief that Food is Healing. The company makes ready-to-eat, certified organic salads, bowls, wraps, snacks, desserts, juices, nut milks, and shakes delivered to your door.

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  • Project Nosh - July 26, 2018
    How Urban Remedy Plans to Escape the Kiosk — and California

    In the name of strategic growth, this month the brand launched two-packs of salad bowls into two Northern California Costco stores. While only a small retail addition, Coletta said it’s the next iteration of his “power SKU” plan, which looks at sales data across retail channels to select the SKUs with the greatest chance of sale before hitting their three day sell-by window.

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  • Vouge - July 11, 2018
    5 New Healthy Meal-Delivery Programs, Just in Time for Summer

    Kate Upton has long been a fan of Urban Remedy’s plant-centric meals, so it was only fitting that the bombshell, who launches her wellness platform, Strong 4 Me Fitness, next month, put her own stamp on the organic delivery service. (Past collaborators have included Cindy Crawford and Angela Lindvall.) The resulting three-day plan includes Upton favorites—vegan Caesar salad and mint cacao chip smoothies—alongside pre-, mid-, and post-workout shots. Bottoms up.

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  • PR Newswire - June 26, 2018
    Kate Upton and Urban Remedy Partner to Introduce Customized Meal Plan

    Ultra-Fresh, organic prepared meals company offers exclusive meal plan for Kate's new signature fitness platform coming soon

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  • Del Mar Times - May 30, 2018
    Urban Remedy, the health-conscious Bay Area eatery, expands into San Diego County

    Urban Remedy, which sells its foods and juices in kiosks, stores and online, recently opened in San Diego County -- only the second market for the nearly 10-year-old company headquartered in the Bay Area.

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  • Forbes - March 5, 2018
    Urban Remedy’s Neka Pasquale On Making Health Delicious

    While practicing as an acupuncturist and herbalist, Neka Pasquale L.Ac. MS, started to notice that her patients needed help making nourishing, healthy food a regular part of their routine. This need for a creative solution inspired Pasquale to found Urban Remedy, which delivers ready to eat plant-based, organic meals, juices and snacks that embody her belief that food is healing

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  • Business Wire - January 17, 2018
    Urban Remedy Closes $17 Million Investment Round Led by 301 INC

    Urban Remedy, the pioneering plant-based food company offering an organic, non-GMO and ultra-fresh product roster of ready-to-eat meals, snacks, and cold pressed juices, has closed a $17 million series B fundraising round with lead investment from 301 INC. The company also announces that industry leader, John Foraker, will be joining the Board of Directors

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  • Goop - November 5, 2017
    The Best (Healthy) Meal Delivery Companies

    With a bunch of meal plans and cleanses to choose from—there’s one for achieving ketosis and another to fight inflammation—Urban Remedy packs in the nutrients and removes all dairy, gluten, white sugar, white flour, and unhealthy oils, which is everything you’d want from this type of service

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  • NOSH - November 12, 2015
    Urban Remedy’s Neka Pasquale: From acupuncturist to health food mogul

    Neka Pasquale wasn’t looking to start a company. She was a Marin-based acupuncturist, trained in healing modalities like Reiki, and had a steady roster of clients. But as someone who had studied a lot about the healing power of food, she started offering dietary advice to her clients, too. While she didn’t know it at the time, she was setting the foundation for her company.

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