Portfolio Company


status: EXITED (JULY 2019)

Tatcha is a global luxury beauty and lifestyle brand, focused on the skincare market.  The product line is inspired by information from a 200-year-old Japanese manuscript detailing beauty practices and also draws on modern technology.  Founded by Victoria Tsai to share the geisha’s wisdom with modern women everywhere, the Company leverages its roots in Japanese culture to bring authentic, unique products to its customers. Tatcha has a wide breath of products all catering to the fast growing all-natural skincare consumer. The company’s best-selling products include rice enzyme powder, camellia cleansing oil, nourishing lip balm, moisture rich silk cream, and soothing silk body butter.  You can find Tatcha at prestige retailers such as Barneys and Sephora. In July 2019, Tatcha was acquired by Unilever, representing a successful exit for Beechwood.

Company News
  • WWD - June 10, 2019
    Unilever Acquires Tatcha in Deal Said Approaching $500M

    Unilever has agreed to acquire luxury, Japanese-inspired skincare brand Tatcha at a price said to be approaching $500 million. The brand is on track to do $100 million in net sales for 2019. Today, the company’s best-selling products include The Silk Canvas Filter Finish Protective Primer, The Water Cream, and The Dewy Skin Cream. Tatcha’s products have the Green at Sephora seal, are cruelty free, and are made without mineral oil, synthetic fragrances, parabens and several other ingredients.

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  • Allure - May 17, 2019
    Why Tatcha Created Its New Satin Skin Mist Specifically for Oily Complexions

    Tatcha has launched more new products in 2019 than many companies do in an entire year. Following the January drop of the Violet-C Brightening Serum, The Dewy Skin Cream inspired by Kim K.'s makeup artist Mario Dedivanovic, and its first-ever neck cream, Tatcha is has launched yet another new skin-care product: The Satin Skin Mist.

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  • Glossy - May 15, 2019
    Why Tatcha is selling its newest launch as a mystery product at Sephora

    Tatcha is pre-launching its newest product via a 'Mystery Treasure' deluxe sample, in partnership with its exclusive U.S. retailer Sephora.

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  • Glossy - January 10, 2019
    Japanese beauty brand Tatcha is finally investing in influencers

    How Japanese-inspired skincare brand Tatcha built a passionate, valuable community of online followers without paying for influencers.

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  • Glossy - January 3, 2019
    The Glossy Beauty Podcast: Tatcha's Vicky Tsai

    Tatcha founder Vicky Tsai joins The Glossy Beauty Podcast to discuss the difficulty of introducing foreign beauty concepts to the U.S. market, the concept of skin care as self-care and the reason you can’t rush amazing products.

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  • WWD - December 13, 2018
    WWD Beauty: Tatcha’s Vicky Tsai Wins Founder’s Award

    Vicky Tsai, founder of Japanese skin-care brand Tatcha, has won WWD Beauty Inc's Founders Award for 2018.

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  • Allure - July 31, 2018
    Exclusive: Tatcha Is Giving Its Fan-Favorite Rice Enzyme Powder a Makeover

    Like Tatcha's first scrubs, these newbies are made from Japanese rice bran. Mix them with H2O, and the dry powders transform — as if by magic — into gentle-yet-effective, creamy exfoliators, which rely not on the granules, but on exfoliating papaya fruit enzymes. Since exfoliators, like cleansers, are not a one-size-fits-all product, these babies come in four different variations: Classic, Deep, Gentle, and Calming. (If you're already partial to a specific powder, not to worry. The original skin type-specific names still apply with the revamp.)

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  • New York Times Style Magazine - July 10, 2018
    How to Look Well Rested (Even When You’re Not)

    For the most stubborn dark circles and patches of dry skin, Stiles pats on a dual concealer-illuminator like Tatcha’s The Pearl ($48), which “bounces back and reflects light

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  • Violet Grey
    Woman Made: Vicky Tsai

    Inspired by the beauty of a modern-day Geisha, Vicky Tsai, a Wellesley College graduate with a Harvard MBA, set out to create a skincare brand that honors the rituals and practices of Japan’s iconic beauty elite

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  • Allure.com - May 1, 2018
    Tatcha Launches The Pearl, an Illuminating Undereye Treatment

    Japanese skin-care brand Tatcha has won praise from Megan Markle — and hence the world — for its line of ridiculously in-demand skin-care products like the iconic Rice Enzyme Powder ($65). It’s no surprise then that its foray into cosmetics has been just as buzzy. Tatcha's latest launch is a glowy undereye treatment with a subtle skin-perfecting tint.

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  • People.com - March 1, 2018
    5 Amazing Skincare Products You Should Actually Splurge on at Sephora Right Now

    Once in a while, a product comes around that you simply need. And Tatcha’s new primer is one of them. Inspired the age-old skin preparation ritual of Geishas, this solid-to-cream primer uses silk fibers to coat your skin to create a totally smooth canvas.

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  • Inc.com - November 6, 2017
    These Founders Hit the Road and Found Their Next Big Idea

    In 2009, Vicky Tsai had quit an unfulfilling job, her bank account was dwindling and she was newly pregnant... "I was lost, and I knew the answer wasn't going to be in my apartment in San Francisco. I had never spent time in Japan in a meaningful way, so I just thought, why not? You get to a certain point where you have nothing to lose."

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  • WWD - October 16, 2017
    Castanea Partners Takes Stake in Tatcha

    Bringing in Castanea is expected to help with the supply chain
    and technology infrastructure, according to Tsai. In the near
    term, the brand will focus on deepening relationships with
    existing retailers, but over time, will look to ramp up
    international growth. Early-stage Tatcha
    investors Beechwood Capital and Finn Capital Partners remain
    on board.

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  • Forbes.com - June 20, 2017
    How The Beauty Industry Is Adapting To Change: The Business Plans

    Tatcha is in Barneys, on QVC, and in Sephora. As Tsai says, “There’s nothing niche about making people feel special and beautiful.”

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  • POPSUGAR - June 20, 2017
    The 10 Essential Tatcha Products That Will Transform Your Skin

    If you have sensitive skin, you've likely been recommended Tatcha before. Since its creation in 2009, the elegant beauty brand has amassed a devoted clientele thanks to its gentle products and luxurious packaging. Now, Tatcha continues to create industry-shaping skincare products and has even ventured into the cosmetics realm with a few lip products.

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  • VanityFair.com - June 12, 2017
    Nine Lightweight Face Moisturizers for Summer

    Vanity Fair ranks Tatcha's Water Cream Moisturizer as the best lightweight face moisturizer for the summer.

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  • Business of Fashion - June 1, 2017
    The Top 15 M&A Targets in Beauty

    In a market that is more competitive than ever, strategics and private equity firms alike are looking beyond makeup to acquisitions in skincare and haircare.

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  • VanityFair.com - March 29, 2017
    How Beauty Brand Tatcha Became a Philanthropic Success Story

    Tatcha...Impeccably presented and exquisitely packaged, every item in her exceptional line of skincare is treated as a profound gem...On top of that, it’s all for a very good cause.

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  • WWD.com - March 16, 2017
    Tatcha Plans Mecca Expansion, Launches Series of New Products

    The brand has upgraded core ingredient Hadasei-3 for deeper skin penetration.

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  • Conde Nast Traveler - February 2, 2017
    Tatcha Skincare's Brad Murray Reveals His Strategy for Packing Light

    The San Francisco-based president of skincare company Tatcha shares his in-flight wardrobe and finely-tuned packing strategies.

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  • refinery29.com - January 10th, 2017
    This Essence Saved My Sensitive Winter Skin

    From the very first glance at the label, I knew that Tatcha’s The Essence Plumping Skin Softener was just that.

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  • cnbc.com - October 23rd, 2015
    From geisha beauty rituals to millions in start-up sales

    In a world where start-ups are gaining notoriety by quickly capitalizing on the idea of new innovation and technology, entrepreneur Vicky Tsai has built a multimillion dollar brand doing the exact opposite.

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  • inc.com - September 1st, 2015
    Inc. 5000 - How a Geisha's Secret Helped Me Found My Company

    A research project for Vicky Tsai's Harvard Business School internship became a nightmare. It wasn't until a trip to Japan, and an unexpected meeting with a geisha, that Tsai, 37, found relief--and the idea for her San Francisco-based startup.

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