Portfolio Company

Shani Darden Skincare

about
Shani Darden Skincare
status: active

Shani Darden Skincare is an emerging skincare brand founded by celebrity esthetician Shani Darden. Shani is the skincare expert behind Hollywood’s biggest stars, including Jessica Alba, Kim Kardashian, and Chrissy Teigen. Drawing into her years of experience as a skincare expert at renowned spas, Shani developed her uniquely transformational line of simple, effective formulations to provide easy-to-use solutions that treat a wide range of skincare conditions while keeping clients looking flawless. Shani Darden Skincare products can be found at www.shanidarden.com and through leading specialty boutiques.

Shani Darden Skincare
Company News
  • Fast Company - Aug 25, 2021
    How Shani Darden went from backup dancer to skincare founder

    Shani Darden started her career as a dancer for the likes of Destiny’s Child and LL Cool J, and was working at a dermatologist’s office when she saw the benefits of using retinol and after retraining as an aesthetician and began creating her own formulas. It was actress and Honest Company founder Jessica Alba who championed Darden’s products and persuaded her to create her own line.

    Shani Darden's line is now carried in Sephora and are also sold through the brands website.

    Read More
  • NewBeauty - April 2, 2021
    Shani Darden’s Facial Sculpting Wand wins NewBeauty award

    Shani Darden's new wand is bringing her magic into our bathrooms. The Facial Sculpting Wand ($399) is the first device in Darden's eponymous skin-care line, and gives you a taste of her in-office experience at home. It harnesses the same skin-firming "acoustic ultrasound" technology she's been using in her celeb-fave facials for years, using gentle vibrations to transmit acoustic sound waves into the skin.

    Read More
  • Popsugar - December 30, 2020
    Look At This Stuff, 2021 Is Loaded With Beauty Gadgets and Gizmos A-Plenty

    Each year we wait with anticipation to see what new skin-care, makeup, and hair products our favorite brands will come up with, but nothing drums up excitement quite like beauty gadgets. Whether you're looking to unlock your best skin or hair yet in the new year or simply want to indulge in a treat for yourself for no particular reason at all, we rounded up the best new beauty gadgets of 2021 ahead. For those of us not based in LA and unable to visit celebrity aesthetician Shani Darden in real life, she just launched the Shani Darden Facial-Sculpting Wand ($399). It helps re-create the local vibration portion of her signature facials at home by targeting wrinkles and boosting circulation in the skin.

    Read More
  • WWD - August 28, 2020
    Beauty’s Most Powerful Brands in 2020

    Industry-leading resource WWD announced its list of Beauty's Most Powerful Brands in 2020, which featured Shani Darden Skincare. Per WWD, "Where Darden goes, others follow. The aesthetician for many of Hollywood’s most famous faces, she’s an equally good formulator, adeptly building on the popularity of her cult favorite Retinol Reform to drive one of the fastest growing skin-care brands in the market."

    Read More
  • PR Newswire - August 6, 2020
    Shani Darden Launches First US Retail Partnership With Sephora

    Shani Darden Skin Care, a collection of high-performance skin care products created by celebrity esthetician Shani Darden, is thrilled to announce its launch to all U.S. doors of prestige omni-retailer, Sephora. Both of Shani Darden's retinol serums Retinol Reform and gentler sister Texture Reform, formulated specifically for sensitive skin will be available starting August 7th and on shelves chain-wide by October 2nd. Following the original launch on Sephora.com in March 2020, despite the COVID-19 pandemic, Shani's line saw impressive sales, selling out of the complete 5-SKU line in just over a month, while hero SKU Retinol Reform garnered a 5,000+ person waitlist.

    Read More
  • POPSUGAR - June 18, 2020
    If You're Looking to Start Using Retinol, Go With Shani Darden's Texture Reform

    A POPSUGAR editor began using Shani Darden Skincare's Texture Reform product, and says there's no going back. It seemed like the perfect retinol. The serum is formulated with lactic acid, which acts as a gentle exfoliant. Combined with the mild retinol, it's like a power duo for brightening the skin.

    Read More
  • PR Newswire - August 6, 2020
    Shani Darden Launches First US Retail Partnership With Sephora

    Shani Darden Skin Care, a collection of high-performance skin care products created by celebrity esthetician Shani Darden, is thrilled to announce its launch to all U.S. doors of prestige omni-retailer, Sephora. Both of Shani Darden's retinol serums Retinol Reform and gentler sister Texture Reform, formulated specifically for sensitive skin will be available starting August 7th and on shelves chain-wide by October 2nd. Following the original launch on Sephora.com in March 2020, despite the COVID-19 pandemic, Shani's line saw impressive sales, selling out of the complete 5-SKU line in just over a month, while hero SKU Retinol Reform garnered a 5,000+ person waitlist.

    Read More