Portfolio Company

Once Upon A Farm

Once Upon A Farm
status: active

Once Upon a Farm is the industry pioneer of “farm-to-fridge” meals for infants and kids. Each meal pouch offers delicious, specially-designed blends of organic whole fruits, vegetables and superfoods in a convenient portable package. The company, co-founded by actress Jennifer Garner, John Foraker (former CEO of Annie’s Homegrown), Cassandra Curtis and Ari Raz, uses a cutting-edge cold-pressure process that maintains food quality, nutritional content and superior flavor.  Once Upon a Farm can be found in supermarkets nationwide, such as Whole Foods, Wegmans, Target and many others.

Once Upon A Farm
Company News
  • The Hollywood Reporter - November 15, 2021
    Jennifer Garner made The Hollywood Reporter's inaugural list of the top 10 star entrepreneurs of 2021

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  • The Food Institute - November 12, 2021
    Switching to Exponential Growth – A Case Study of Once Upon A Farm

    Once Upon a Farm's change from center store to the high traffic perimeter of America's supermarkets exponentially changed the brand's timeline for growth

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  • Food Business News - August 20, 2021
    Once Upon a Farm is building a ‘next-generation kid nutrition company’

    Once Upon a Farm's mission is expanding access to nutritious, organic foods across all socioeconomic levels. Today, the company markets an assortment of organic, chilled food for babies and children. Packaged in grab-and-go pouches and sold in 9,500 stores nationwide, products include fruit and vegetable blends, dairy-free smoothies and overnight oats, all formulated with no added sugar, dairy, preservatives, or artificial or genetically modified ingredients.

    Earlier this year, Once Upon A Farm acquired Raised Real, a direct-to-consumer brand of frozen meals that may be pureed, mashed or served as finger foods. The company plans to reintroduce the line of organic meals later this year in Target stores and on the Once Upon A Farm website.

    Once Upon A Farm is always considering how much can we push the industry make high-quality food more accessible for kids across the country. All kids should have access to beautiful nutrition.

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  • FoodNavigator - June 22, 2021
    Once Upon a Farm Acquires Raised Real

    Organic fresh baby food pioneer Once Upon a Farm acquired organic direct-to-consumer frozen baby and toddler brand Raised Real. The acquisition will expand Once Upon a Farm's growing organic, refrigerated pouch portfolio to now include frozen meal options, making it even easier for parents to choose and prepare nutritious meals and snacks for babies and toddlers.

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  • NASDAQ - May 6, 2021
    Faces of Entrepreneurship: John Foraker, Co-Founder, Once Upon A Farm

    John Foraker, founder of Once Upon a Farm, a company he co-founded with Jennifer Gardner, Ari Raz, and Cassandra Curtis, with the mission of providing yummy and nutritious “farm-to-family” foods to kids of all ages, discusses entrepreneurship and experiences building brands.

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  • Adweek - February 21, 2021
    In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

    The team behind Once Upon a Farm, which includes Annie's Homegrown alum John Foraker and actor-producer-philanthropist Jennifer Garner, ignored the naysayers and forged ahead with their cold-pressed organic fruit and veggie pouches, becoming the first refrigerated baby food sold at mainstream retailers like Walmart and Kroger. The non-GMO, no-additive line, now at 9,000 locations, is aging up and aims to be a lunch box staple with smoothies and other healthy snacks.

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  • February 21, 2021
    Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

    Jennifer Garner says she searched for years before finding the right company to get involved with. In scouring the landscape for a business opportunity, she found Once Upon a Farm.

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  • Project Nosh - March 5, 2020
    With New Launches, Once Upon a Farm Hopes to ‘Help Out the Lunch Box’

    The fresh-focused kids CPG brand Once Upon a Farm is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and Perfectly Pineapple. Both products are nut free and school safe, and utilize pumpkin seed protein.

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  • San Diego Magazine - January 13, 2020
    8 San Diego Brands Explain How They Made It to the Top

    Once Upon a Farm co-founders Cassandra Curtis and Ari Raz discuss how they founded the brand, brought industry expert John Foraker (former CEO of Annie's) onboard, and added Jennifer Garner as the fourth co-founder. In the two years since, Once Upon a Farm has expanded from 300 to 9,000 retailers across North America.

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  • Forbes - June 18, 2019
    What ROI Means To Jennifer Garner

    In 2017, Garner cofounded Once Upon a Farm, which makes organic, cold-pressed baby food, as well as smoothies and applesauce for kids. Last year, the company raised a $20 million Series B round, and the product is now available in over 10,000 grocery stores nationwide, including Walmart and Publix. But the product isn’t just about making money: There is a bigger mission, says Garner. Earlier this year, the products became the first refrigerated baby food to be available through the Women, Infant and Children program, which provides food and other resources to low-income women and children.

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