Portfolio Company

Once Upon A Farm

about
Once Upon A Farm
status: active

Once Upon a Farm is the industry pioneer of “farm-to-highchair” meals for infants and toddlers. Each meal pouch offers delicious, specially-designed blends of organic whole fruits, vegetables and superfoods in a convenient portable package. The company, co-founded by actress Jennifer Garner, John Foraker (former CEO of Annie’s Homegrown), Cassandra Curtis and Ari Raz, uses a cutting-edge cold-pressure process that maintains food quality, nutritional content and superior flavor.  Once Upon a Farm can be found in supermarkets nationwide, such as Whole Foods, Wegmans, ShopRite and many others.

Once Upon A Farm
Company News
  • Food Navigator USA - October 10, 2018
    Once Upon a Farm closes $20m Series B Round

    Once Upon a Farm - a fresh baby, toddler, and kids food brand on a mission to transform the category - has closed a $20m Series B financing round. "We want to build out a trusted brand moms and dads can follow," say CEO John Foraker.

    Read More
  • MSNBC - September 16, 2018
    Jennifer Garner: Baby food business star

    Actress Jennifer Garner is on the big screen, red carpets, and even in grocery stores. She’s one of the four co-founders of organic baby food company Once Upon A Farm. We spoke with this business star and one of her co-founders about why this entrepreneurial opportunity caught her eye.

    Read More
  • CircleUp - August 10, 2018
    Announcing the CircleUp25 2018 Winners

    From the farm to the fridge, not the shelf, Once Upon a Farm delivers cold-pressed and nutritious baby food. Each ingredient used is sustainably grown, certified USDA Organic, Non-GMO Project Verified, and can be traced right back to the source. Helio tagged that all of Once Upon a Farm’s ingredients are organic, compared to just over half for the baby food category as a whole

    Read More
  • June 21, 2018
    Life after Annie's: Once Upon a Farm CEO sees great potential for chilled baby food and beyond

    It’s easy to look at the Annie’s brand now – which achieved double-digit household penetration during former president and CEO John Foraker’s tenure – and think the company never took a wrong turn on its path to center-store ubiquity.

    Read More
  • Entrepreneur - June 4, 2018
    What Motivated Jennifer Garner to Become an Entrepreneur in the Food Space

    The actress and Save the Children ambassador is the co-founder of Once Upon a Farm, an organic baby food company.

    Read More
  • The Ellen Show - May 10, 2018
    Once Upon a Farm featured on the Ellen Show 2018 Mother's Day Sepcial

    Read More
  • Wholefoodsmagazine.com - December 18 - 2017
    John Foraker Shares 2018 Plan for Once Upon a Farm

    Baby food maker's new product line will launch with independents.

    Read More
  • PR Newswire - September 11, 2017
    Jennifer Garner and Once Upon a Farm on a Mission to Create Healthier Children and Planet

    SAN DIEGO, Sept. 11, 2017 /PRNewswire/ -- Today, co-founders Jennifer Garner, John Foraker, Cassandra Curtis and Ari Raz announce the expansion of Once Upon a Farm, an organic family food company that currently offers a line of cold-pressed organic baby foods and applesauces. Garner, who will serve as Once Upon a Farm's Chief Brand Officer, joins John Foraker, organic industry pioneer and former longtime President and CEO of Annie's, to lead the company's strategy and vision.

    Read More
  • Forbes.com - May 14, 2017
    A Millennial's Fresh Recipe For Baby Food Is Winning Over Moms And Investors

    Becoming a mother changes a lot of things and for Cassandra Curtis, it also led her to become an entrepreneur.

    Read More
  • Project NOSH - April 11, 2017
    VIDEO: Once Upon A Farm Talks Challenges Facing HPP Baby Food

    Baby food may be meant for those who crawl, but the category’s pioneers are looking to take their first steps to success by embracing advancements in processing technology. Refrigerated baby food brands like Once Upon A Farm are looking to push the category into a “chillier” direction by using High-Pressure-Processing (HPP) to create extended shelf-life, refrigerated purees with increased nutritional value for consumers’ children.

    Read More
  • Food+Tech Connect - March 24, 2017
    How Once Upon A Farm Is Redefining Baby Food And Expanding Distribution.

    Meet Cassandra Curtis, founder and COO of Once Upon a Farm, a new baby food company that is breaking the prevailing paradigm in the U.S. that baby food should be cheap and shelf stable.

    Read More
  • Press Release, Project NOSH - February 8, 2017
    Once Upon A Farm Launches New Organic Baby Food Subscription Box Program | Project NOSH.

    SAN DIEGO, CALIF.– Once Upon a Farm, pioneer of cold-pressed, organic baby foods for all stages of infant development, unveiled its new Subscription Box Program enabling parents nationwide to access the company’s farm-fresh fruit, veggie and superfood blends from the comfort of their homes in a few simple clicks.

    Read More
  • Foodnavigator-USA.Com - November 12, 2015
    Once Upon A Farm: In 3-5 Years, Every Baby Food Section In The Country Will Have A Refrigerator

    High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will be merchandised in the chiller.

    Read More