Portfolio Company

Once Upon A Farm

about
Once Upon A Farm
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Once Upon a Farm is the industry pioneer of “farm-to-highchair” meals for infants and toddlers. Each meal pouch offers delicious, specially-designed blends of organic whole fruits, vegetables and superfoods in a convenient portable package. The company, co-founded by actress Jennifer Garner, John Foraker (former CEO of Annie’s Homegrown), Cassandra Curtis and Ari Raz, uses a cutting-edge cold-pressure process that maintains food quality, nutritional content and superior flavor.  Once Upon a Farm can be found in supermarkets nationwide, such as Whole Foods, Wegmans, ShopRite and many others.

Once Upon A Farm
Company News
  • Adweek - February 21, 2021
    In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

    The team behind Once Upon a Farm, which includes Annie's Homegrown alum John Foraker and actor-producer-philanthropist Jennifer Garner, ignored the naysayers and forged ahead with their cold-pressed organic fruit and veggie pouches, becoming the first refrigerated baby food sold at mainstream retailers like Walmart and Kroger. The non-GMO, no-additive line, now at 9,000 locations, is aging up and aims to be a lunch box staple with smoothies and other healthy snacks.

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  • February 21, 2021
    Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

    Jennifer Garner says she searched for years before finding the right company to get involved with. In scouring the landscape for a business opportunity, she found Once Upon a Farm.

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  • Project Nosh - March 5, 2020
    With New Launches, Once Upon a Farm Hopes to ‘Help Out the Lunch Box’

    The fresh-focused kids CPG brand Once Upon a Farm is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and Perfectly Pineapple. Both products are nut free and school safe, and utilize pumpkin seed protein.

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  • San Diego Magazine - January 13, 2020
    8 San Diego Brands Explain How They Made It to the Top

    Once Upon a Farm co-founders Cassandra Curtis and Ari Raz discuss how they founded the brand, brought industry expert John Foraker (former CEO of Annie's) onboard, and added Jennifer Garner as the fourth co-founder. In the two years since, Once Upon a Farm has expanded from 300 to 9,000 retailers across North America.

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  • Forbes - June 18, 2019
    What ROI Means To Jennifer Garner

    In 2017, Garner cofounded Once Upon a Farm, which makes organic, cold-pressed baby food, as well as smoothies and applesauce for kids. Last year, the company raised a $20 million Series B round, and the product is now available in over 10,000 grocery stores nationwide, including Walmart and Publix. But the product isn’t just about making money: There is a bigger mission, says Garner. Earlier this year, the products became the first refrigerated baby food to be available through the Women, Infant and Children program, which provides food and other resources to low-income women and children.

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