Portfolio Company

Once Upon A Farm

Once Upon A Farm
status: active

Once Upon a Farm is the industry pioneer of “farm-to-highchair” meals for infants and toddlers. Each meal pouch offers delicious, specially-designed blends of organic whole fruits, vegetables and superfoods in a convenient portable package. The company, co-founded by actress Jennifer Garner, John Foraker (former CEO of Annie’s Homegrown), Cassandra Curtis and Ari Raz, uses a cutting-edge cold-pressure process that maintains food quality, nutritional content and superior flavor.  Once Upon a Farm can be found in supermarkets nationwide, such as Whole Foods, Wegmans, ShopRite and many others.

Once Upon A Farm
Company News
  • PR Newswire - September 11, 2017
    Jennifer Garner and Once Upon a Farm on a Mission to Create Healthier Children and Planet

    SAN DIEGO, Sept. 11, 2017 /PRNewswire/ -- Today, co-founders Jennifer Garner, John Foraker, Cassandra Curtis and Ari Raz announce the expansion of Once Upon a Farm, an organic family food company that currently offers a line of cold-pressed organic baby foods and applesauces. Garner, who will serve as Once Upon a Farm's Chief Brand Officer, joins John Foraker, organic industry pioneer and former longtime President and CEO of Annie's, to lead the company's strategy and vision.

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  • Forbes.com - May 14, 2017
    A Millennial's Fresh Recipe For Baby Food Is Winning Over Moms And Investors

    Becoming a mother changes a lot of things and for Cassandra Curtis, it also led her to become an entrepreneur.

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  • Project NOSH - April 11, 2017
    VIDEO: Once Upon A Farm Talks Challenges Facing HPP Baby Food

    Baby food may be meant for those who crawl, but the category’s pioneers are looking to take their first steps to success by embracing advancements in processing technology. Refrigerated baby food brands like Once Upon A Farm are looking to push the category into a “chillier” direction by using High-Pressure-Processing (HPP) to create extended shelf-life, refrigerated purees with increased nutritional value for consumers’ children.

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  • Food+Tech Connect - March 24, 2017
    How Once Upon A Farm Is Redefining Baby Food And Expanding Distribution.

    Meet Cassandra Curtis, founder and COO of Once Upon a Farm, a new baby food company that is breaking the prevailing paradigm in the U.S. that baby food should be cheap and shelf stable.

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  • Press Release, Project NOSH - February 8, 2017
    Once Upon A Farm Launches New Organic Baby Food Subscription Box Program | Project NOSH.

    SAN DIEGO, CALIF.– Once Upon a Farm, pioneer of cold-pressed, organic baby foods for all stages of infant development, unveiled its new Subscription Box Program enabling parents nationwide to access the company’s farm-fresh fruit, veggie and superfood blends from the comfort of their homes in a few simple clicks.

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  • Foodnavigator-USA.Com - November 12, 2015
    Once Upon A Farm: In 3-5 Years, Every Baby Food Section In The Country Will Have A Refrigerator

    High-pressure-processing (HPP) – which gave birth to the super-premium juice category – will also play a disruptive role in the baby food market in the next five years, predict the founders of Once Upon a Farm, a new baby food brand in a pouch that will be merchandised in the chiller.

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