Portfolio Company


status: active

MiniLuxe is a high-end beauty care retail concept, offering a variety of beauty and personal care services (manicure, pedicure, brow-work and waxing) as well as their own branded products. In an industry known for its shortcuts and toxins, the Company’s mission revolves around a “clean culture” meaning clean business, clean ethics and clean methodologies. MiniLuxe helps customers feel their best everyday with mini moments of luxury. The Company is aiming to redefine the beauty care industry and is creating the “Starbucks of nail salons,” which will fill a significant void in what is a massive, highly fragmented market. You can find MiniLuxe locations in Massachusetts, Rhode Island and Texas, with more locations opening soon throughout the US. MiniLuxe has received many accolades including Boston Magazine’s Best Manicure for 5 years running.

Company News
  • Bostinno.com - June 6, 2017
    MiniLuxe Secures $7.5M in Funding, Plans Expansion to Cali.

    According to Co-Founder and Chairman of MiniLuxe, Tony Tjan, the funds will be used for growth and development throughout various aspects of business operations and geographic expansion. "An important aspect to emphasize is that we pride ourselves not only in what we believe to be the cleanest, healthiest nail experience but also our mission to elevate quality,” Tjan explained.

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  • hollywoodlife.com - February 27th, 2017
    Nail Trends At Oscars: Mostly Neutral With A Pop Of Red

    Nicole Kidman wore MiniLuxe’s Sunset Blvd nail polish on her fingers and toes.

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  • hollywoodreporter.com - December 5th, 2016
    Mani Monday: Nail Salon MiniLuxe Opens in Brentwood, Aims for Fair Wages for Workers

    A Boston-based company is aiming to address the ethics of the nail care industry with a chain of boutique-style salons called MiniLuxe.

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  • bostonrealestatetimes.com - November 4th, 2016
    MiniLuxe is now open at Watermark Seaport

    WS Development announced that MiniLuxe is now open at Watermark Seaport (81 Seaport Boulevard, Boston MA, 02210).

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  • fastcompany.com - July 15th, 2016
    The Nail Salon Where Manicurists Get 401Ks and Paid Vacation

    MiniLuxe has found a way to charge reasonable prices while paying workers well, bucking industry norms.

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  • nytimes.com - January 14th, 2015
    Rethinking the Nail Salon by Glancing at the Starbucks Model

    John Hamel doesn’t look like someone who would go to a nail salon, let alone tell you what nail colors are in vogue or when women are most likely to book a pedicure.

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