Portfolio Company

Kosas

about
Kosas
status: active

Kosas Cosmetics was founded in 2015 by chemist and biologist Sheena Yaitanes to reinvent the formula for beauty. Her line features barrier-breaking, clean-ingredient color cosmetic formulations that feel as good as they look and appeal to every skin tone. Kosas was recently named the 2019 WWD Beauty ‘Independent Brand of the Year’ and its Tinted Face Oil won a 2019 Allure ‘Best of Beauty’ award. Products can be found through http://www.kosas.com and in leading retailers such as Sephora, Neiman Marcus, Credo, MECCA, Nordstrom and more.

Kosas
Company News
  • Beauty Independent - January 16, 2020
    Kosas On The Rise: The Clean Beauty Brand Secures Series B Funding

    Kosas has reeled in a Series B funding round led by Stripes Group with participation from Beechwood Capital, CircleUp and Imaginary Ventures. Founder Sheena Yaitanes set out to craft a brand that was both cool and clean, effortless and effective, scientific and stylish, and unisex and feminine. Today, it's the No. 5 clean cosmetics brand on Sephora’s website and the No. 4 clean cosmetics brand in its stores. From 2018 to 2019, its sales spiked 409%. Industry sources informed WWD that Kosas generated $20 million in sales last year and is on track to hit $50 million to $60 million this year.

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  • Tribe Dynamics - November 15, 2019
    6 Clean Beauty Brands to Watch Out For in 2020

    Clean cosmetics brand Kosas was listed first among Tribe Dynamics' clean beauty brands to watch out for in 2020, based on the impressive earned media value the brand has generated.

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  • US Weekly - October 09, 2019
    This Clean and Green Makeup Brand Is Sure to Become Your New Go-To

    Kosas is a clean, green cosmetics company that strives to create products that are designed to feel like you’re not wearing makeup at all, making it perfect for all-day wear. The company’s founder, Sheena Yaitanes, is an educated chemist and biologist that combined her scientific knowledge with her passion for color. The result? A standout makeup line that’s definitely garnering substantial buzz within the beauty industry.

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  • InStyle - September 18, 2019
    This Is The Best Natural Lipstick

    Like the rest of the brand's products, Kosas' lipstick comes in easy-to-wear, everyday colors. As for the actual formula, it includes a blend of nourishing jojoba and rosehip seed oils, plus skin smoothing mango seed butter. The unique texture of Kosas' lipstick is what sets it apart from other clean formulas.

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  • Allure - September 16, 2019
    Best of Clean Beauty: The 27 Best Natural and Organic Beauty Products of 2019

    The Kosas Tinted Face Oil won an Allure Best of Beauty award for 2019, which recognizes the product for exceptional functionality as well as meeting Allure’s ‘Clean Standard’.

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  • Cheddar - May 06, 2019
    Kosas Cosmetics Founder & CEO Sheena Yaitanes Talks Clean Beauty Makeup Line

    Clean beauty has only been blowing up for the past year, but Kosas Cosmetics has been doing it since 2015, emphasizing the fact that products must be good for both you and your skin. Cheddar caught up with founder and CEO Sheena Yaitanes about what’s next for the brand.

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