Portfolio Company


status: active

Kosas Cosmetics was founded in 2015 by chemist and biologist Sheena Yaitanes to reinvent the formula for beauty. Her line features barrier-breaking, clean-ingredient color cosmetic formulations that feel as good as they look and appeal to every skin tone. Kosas was recently named the 2019 WWD Beauty ‘Independent Brand of the Year’ and its Tinted Face Oil won a 2019 Allure ‘Best of Beauty’ award. Products can be found through http://www.kosas.com and in leading retailers such as Sephora, Neiman Marcus, Credo, MECCA, Nordstrom and more.

Company News
  • Shape - September 10, 2020
    The 2020 Shape Beauty Awards: Makeup

    Kosas won another industry award, this time from Shape for Kosas' Revealer Super Creamy + Brightening Concealer.

    Read More
  • WWD - August 28, 2020
    Beauty’s Most Powerful Brands in 2020

    Industry-leading resource WWD announced its list of Beauty's Most Powerful Brands in 2020, which featured Kosas Cosmetics. Per WWD, "Despite a very tough makeup market, Kosas is surging. The clean makeup brand founded by Sheena Yaitanes is as popular with celebs such as Paltrow and Rosie Huntington-Whiteley, and its Tinted Face Oil was one of the most popular products on social media, according to Tribe Dynamics. The brand, a pioneer of the makeup-as-skin-care movement, has just launched its first actual skin care product: Chemistry Deodorant, an AHA-based serum format. Consider it a cult in the making."

    Read More
  • WWD - August 7, 2020
    Deodorant Brands Ditch Aluminum for Acid

    Over the past few months, Kosas, Nécessaire, Surface Deep, Maapilim and Drunk Elephant have launched deodorants with acids, especially AHA’s, in their ingredient profiles. Natural deodorants have been on the rise as consumers switched gears toward “no aluminum” products. Kosas’ Chemistry Deodorant, $15, launched in June and is clearly marketed as an “AHA Serum Deodorant,” including shikimic, mandelic and lactic acid.

    Read More
  • Glossy - July 23, 2020
    The Glossy Beauty Podcast: Kosas' Sheena Yaitanes

    Kosas’ Sheena Yaitanes joins the Glossy Beauty podcast to discuss the brand, ecommerce and why clean makeup accelerated during the pandemic.

    Read More
  • Glossy - July 1, 2020
    Clean Color Brand Kosas Leans Further into Personal Care

    Clean color cosmetics brand Kosas continues to bet on the personal care category. Following its hyaluronic lip balm launch last year, Kosas is debuting its first deodorant, containing alpha hydroxy acids, called Chemistry. The product, which is part of a Kosasport capsule along with its lip balm, will be a Credo and Kosas.com exclusive for two weeks, beginning June 30, and will then land on Sephora.com and in Sephora stores on July 14 and July 24, respectively. Five-year-old Kosas experienced a 409% year-over-year increase in sales in 2019, largely due to its Sephora partnership and “multi-tasker” product hits.

    Read More
  • Refinery29 - April 27, 2020
    Kosas' Cream Bronzer Is The Key To A Sun-Kissed Glow

    You don't usually read 'moisturizing' and 'baked' in the same product description, but Kosas recently innovated in the bronzer category with just that. Its new shea butter-infused cream bronzer is loaded into a compact that gives skin a subtle, golden hour-like filter that stays fresh and dewy all day long.

    Read More
  • Beauty Independent - January 16, 2020
    Kosas On The Rise: The Clean Beauty Brand Secures Series B Funding

    Kosas has reeled in a Series B funding round led by Stripes Group with participation from Beechwood Capital, CircleUp and Imaginary Ventures. Founder Sheena Yaitanes set out to craft a brand that was both cool and clean, effortless and effective, scientific and stylish, and unisex and feminine. Today, it's the No. 5 clean cosmetics brand on Sephora’s website and the No. 4 clean cosmetics brand in its stores. From 2018 to 2019, its sales spiked 409%. Industry sources informed WWD that Kosas generated $20 million in sales last year and is on track to hit $50 million to $60 million this year.

    Read More
  • Tribe Dynamics - November 15, 2019
    6 Clean Beauty Brands to Watch Out For in 2020

    Clean cosmetics brand Kosas was listed first among Tribe Dynamics' clean beauty brands to watch out for in 2020, based on the impressive earned media value the brand has generated.

    Read More
  • US Weekly - October 09, 2019
    This Clean and Green Makeup Brand Is Sure to Become Your New Go-To

    Kosas is a clean, green cosmetics company that strives to create products that are designed to feel like you’re not wearing makeup at all, making it perfect for all-day wear. The company’s founder, Sheena Yaitanes, is an educated chemist and biologist that combined her scientific knowledge with her passion for color. The result? A standout makeup line that’s definitely garnering substantial buzz within the beauty industry.

    Read More
  • InStyle - September 18, 2019
    This Is The Best Natural Lipstick

    Like the rest of the brand's products, Kosas' lipstick comes in easy-to-wear, everyday colors. As for the actual formula, it includes a blend of nourishing jojoba and rosehip seed oils, plus skin smoothing mango seed butter. The unique texture of Kosas' lipstick is what sets it apart from other clean formulas.

    Read More
  • Allure - September 16, 2019
    Best of Clean Beauty: The 27 Best Natural and Organic Beauty Products of 2019

    The Kosas Tinted Face Oil won an Allure Best of Beauty award for 2019, which recognizes the product for exceptional functionality as well as meeting Allure’s ‘Clean Standard’.

    Read More
  • Cheddar - May 06, 2019
    Kosas Cosmetics Founder & CEO Sheena Yaitanes Talks Clean Beauty Makeup Line

    Clean beauty has only been blowing up for the past year, but Kosas Cosmetics has been doing it since 2015, emphasizing the fact that products must be good for both you and your skin. Cheddar caught up with founder and CEO Sheena Yaitanes about what’s next for the brand.

    Read More