Portfolio Company


status: Exited (September 2019)

IdeaPaint’s signature product is a high-performing dry erase paint that transforms virtually any smooth surface into an erasable canvas, giving people the space they need to fully explore their big ideas. The magic of IdeaPaint lies in its ability to transform passive space into active environments—to spur the collaborative spirit that lives within all of us, and accelerate ideation for better, faster results. IdeaPaint has brought the human element back to more than 150,000 offices, schools and homes around the world. The Company’s premium dry erase paint is available in a variety of formulas that cater to commercial, educational and residential customers, and is the gold standard for durability and performance. Products are available at Lowes and in over 50 countries around the world shipping directly from the United States.

Company News
  • Yahoo Finance - September 16, 2019
    Innovative Chemical Products Acquires IdeaPaint, the Leading Supplier of Dry Erase Coatings

    IdeaPaint today announced its acquisition by Innovative Chemical Products (ICP Group), a portfolio company of Audax Private Equity. Introduced in 2008, IdeaPaint is the world’s first performance dry erase coating. IdeaPaint has established partnerships with the leading architecture and design firms around the world, expanded distribution to over 45 countries, completed over 200,000 installations, and is proud to call many of the world’s largest and most innovative companies their longstanding customers. IdeaPaint will be positioned within ICP’s diversified offering of high-performance specialty coatings, enabling ICP to offer a more robust package of coating solutions to the architecture and design community.

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  • PRNewsWire.com - June 7, 2017
    Ideapaint, Inventor Of Dry Erase Paint, Expands Suite Of Collaborative Tools With Premium Mobile Dry Erase Collection

    Ideapaint's newest line features industry-first solutions: the world's first dry-erasable wood, combining the warmth and beauty of high-quality maple veneer; and a pivoting, multi-function piece of furniture that can serve as both a standing-height worktable and mobile dry erase board.

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  • Work Design Magazine - March 9, 2017
    How Ideapaint Is Fostering Frictionless Collaboration Through Design

    Ideapaint's mobile whiteboards and camper — designed with Studio O+A — are inspiring more creativity and flexibility in the office.

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  • betaboston.com - March 25th, 2016
    IdeaPaint’s new app, Bounce, takes brainstorming off the wall

    It’s little surprise that the idea for Bounce, the new app from IdeaPaint, the Boston-based maker of dry erase paint, came out of a brainstorming session.

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  • businesswire.com - December 16th, 2015
    IdeaPaint Launches WorkShop: A Curated Collection of Collaborative Work Tools

    BOSTON--(BUSINESS WIRE)--IdeaPaint, the creator of the high performance dry erase paint category, has launched WorkShop, a curated collection of innovative products and brands chosen with the goal of enhancing your work day.

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  • wsj.com - October 30th, 2013
    High Tech's Secret Weapon: The Whiteboard

    The headquarters of the popular note-taking app Evernote are typical of many Silicon Valley firms. There's a cafeteria brimming with free food, vending machines offering up free tech supplies, and conference rooms bearing morale-boosting wacky names.

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