Portfolio Company


status: active

Foodstirs is a modern baking company offering better quality, convenient and delicious mixes and kits that help families create meaningful experiences in the kitchen. The company was co-founded by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman with the mission to help create memorable experiences through baking. Foodstirs is disrupting the traditional baking kit and mix industry by offering clean and green products made up of non-GMO and organic ingredients, free of artificial preservatives, dyes and flavors that also taste delicious. You can find Foodstirs at select grocery stores including Whole Foods Market and online.

Company News
  • ProjectNosh.com - February 9, 2018
    Foodstirs and Perfect Bar Use Starbucks as Retail Springboard

    This week, two up and coming natural food brands -- chilled bar brand Perfect Bar and baking mix company Foodstirs -- announced they are launching at Starbucks cafes nationwide. The retail addition is just one piece of each brands’ marketing strategy for product innovation and capturing new consumers.

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  • ABCNews.com - November 18, 2017
    VIDEO: Sarah Michelle Gellar shares her secrets to launching a new business

    Featured on ABC's Good Morning Ameria - The founder of Foodstirs gives tips for entrepreneurial success, including surrounding yourself with the right people and getting to know your audience.

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  • CNBC.com - October 10, 2017
    VIDEO: Sarah Michelle Gellar bakes up new brand with Foodstirs

    Sarah Michelle Gellar, actress, entrepreneur and Foodstirs co-founder, talks about her start-up which provides premium baking mixes.

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  • ProjectNosh.com - October 10, 2017
    Foodstirs Mixes It Up with 7,500 New Retailers

    Just over a year after launching into brick and mortar retailers, baking and breakfast mix line Foodstirs has validated its recipe for success, as it is set to launch in roughly 7,500 stores by the end of the month. The expansion is a leap from its previous 400 doors. Co-founders Galit Laibow, Sarah Michelle Gellar and Greg Fleishman said that the growth was always in the company’s roadmap, the expansion came faster than expected...

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  • Travel+Leisure - August 15, 2017
    Sarah Michelle Gellar Went All the Way to Peru to Hunt Down Her Favorite Chocolate

    Gellar recently flew all the way to Peru to hunt down the world's perfect chocolate for her company, FoodStirs, a Los Angeles-based startup, which sells organic, GMO-free dessert mixes and baking kits. And luckily for both baking and travel enthusiasts, Gellar shared her entire journey on Instagram.

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  • FastCompany.com - May 30, 2017
    VIDEO: Sarah Michelle Gellar is Disrupting the Baking Industry

    See how baking company Foodstirs is using creativity and organic ingredients to disrupt the baking industry.

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  • Forbes.com - May 22, 2017
    Sarah Michelle Gellar And Her Co-Founders Are Slaying The Baking Industry With Foodstirs

    Co-Founder Galit Laibow says one key goal is ensuring Foodstirs' products are reasonably priced for organics. “We don’t want to be a brand no one can afford, so we work closely with our partners to keep down costs,” says Laibow.

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  • newhope.com – March 7, 2017
    Foodstirs founders clean up the baking category

    The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into the pantry. Here's how.

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  • CNBC.com – February 28, 2017
    How Sarah Michelle Gellar intends to slay the $4.7bn baking-mix industry

    With the desire to help create memorable, long-lasting experiences through baking, Gellar teamed up with longtime friend Galit Laibow and entrepreneur Greg Fleishman to create Foodstirs, which sells organic, GMO-free mixes and dessert baking kits.

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  • Project NOSH – October 26, 2016
    Foodstirs Raises Funds & Adds Fleishman To Team

    Just a few short months after launching in Gelson’s and regions of Whole Foods Market, once online-only baking mix and kit brand Foodstirs has announced two milestone developments to facilitate its growth.

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  • GlobeNewswire – September 15, 2016
    Foodstirs launches first all Organic, GMO free Line of Baking Kits & Mixes into Retail

    New Modern Baking Company Challenges Category with Clean, Amazing Tasting Products.

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  • Project NOSH – July 27, 2016
    To Spike Sales, Foodstirs Moves into Retail

    Thirteen years ago Sarah Michelle Gellar was attacking supernatural villains as the star of the television show Buffy the Vampire Slayer. Now, with no less enthusiasm, she and her business partners Galit Laibow and Gia Russo are facing a new set of adversaries: Duncan Hines and Betty Crocker.

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