Portfolio Company


status: active

Foodstirs is a modern baking company offering better quality, convenient and delicious mixes and kits that help families create meaningful experiences in the kitchen. The company was co-founded by Sarah Michelle Gellar, Galit Laibow, and Greg Fleishman with the mission to help create memorable experiences through baking. Foodstirs is disrupting the traditional baking kit and mix industry by offering clean and green products made up of non-GMO and organic ingredients, free of artificial preservatives, dyes and flavors that also taste delicious. You can find Foodstirs at select grocery stores including Whole Foods Market and online.

Company News
  • newhope.com – March 7th, 2017
    Foodstirs founders clean up the baking category

    The new baking mix company helmed by Sarah Michelle Gellar, Galit Laibow and Greg Fleishman is bringing traceability and creativity into the pantry. Here's how.

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  • CNBC.com – February 28th, 2017
    How Sarah Michelle Gellar intends to slay the $4.7bn baking-mix industry

    With the desire to help create memorable, long-lasting experiences through baking, Gellar teamed up with longtime friend Galit Laibow and entrepreneur Greg Fleishman to create Foodstirs, which sells organic, GMO-free mixes and dessert baking kits.

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  • Project NOSH – October 26th, 2016
    Foodstirs Raises Funds & Adds Fleishman To Team

    Just a few short months after launching in Gelson’s and regions of Whole Foods Market, once online-only baking mix and kit brand Foodstirs has announced two milestone developments to facilitate its growth.

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  • GlobeNewswire – September 15th, 2016
    Foodstirs launches first all Organic, GMO free Line of Baking Kits & Mixes into Retail

    New Modern Baking Company Challenges Category with Clean, Amazing Tasting Products.

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  • Project NOSH – July 27th, 2016
    To Spike Sales, Foodstirs Moves into Retail

    Thirteen years ago Sarah Michelle Gellar was attacking supernatural villains as the star of the television show Buffy the Vampire Slayer. Now, with no less enthusiasm, she and her business partners Galit Laibow and Gia Russo are facing a new set of adversaries: Duncan Hines and Betty Crocker.

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