Our Approach

Crock PotEntrepreneurs to Entrepreneurs

We founded and built The Holmes Group (including such brands as Crock-Pot®, Rival® and Bionaire®) into an $800 million consumer products leader. We understand the challenges of growing a branded and differentiated business—we’ve been there. We provide experience, leadership and network to help drive opportunity and growth.


Investment Focus

Our investment criteria is solely focused on branded, disruptive consumer products companies.  We look to invest in companies with unique and differentiated products/services that reach sizable markets, offer multi-channel distribution opportunities and are fueled by strong management.


Added Value

We are much more than just a source of capital.  As former operators we have intimate knowledge of the branded consumer products industry and can provide unique resources to help drive growth. We seek to utilize our deep industry experience to help our portfolio companies build value and competitive advantage.

Our specific expertise includes:

  • Differentiated product development
  • Far East sourcing/manufacturing
  • Brand strategy and integrated marketing
  • Access to key big-box/specialty retailers
  • Direct-to-consumer strategy
  • Family business perspective


Partnership Approach

We look to invest in founders and strong existing management who are prepared to take their businesses to the next level. We believe founding management is an important component to the fabric of the majority of growing businesses and a key to investment upside and success. Our business model is built on partnering with existing management via organizational, infrastructure and business development planning to help them truly realize their vision for the business.

©2016 Beechwood Capital • Wellesley Office Park • 20 William Street, Suite 140 • Wellesley, MA 02481
TEL 781-449-9333 • FAX 781-449-9334 • info@beechwoodcap.com